Friday, November 7, 2008
Friday, October 17, 2008
Cost Effective Seo Services in India
SEO services in India, offers affordable search engine marketing services. Optimizing a website is not always an easy task, which is why some website owners use an SEO consultant. An ideal seo India service will offer to get high search engine ranking in major search engines such as Google, Yahoo, and MSN through its legitimate SEO strategies & expertise. Seo services in India basically offers organic seo to various client who approaches Indian offshore companies in getting high place in search engine results which increase traffic, enhance web visibility, branding and increase in sales and profits.
Basic steps of Seo:
1. Understanding Business Strategy.
What your business is all about?
How is it going to operate?
Target customers (Global or local)
Opportunities
Competitor study operating in same business.
Core competence
2. Target Keywords
Getting a good list of keyword phrases through more number of keywords maximum numbers of ppl can be targeted). This is something that will directly reflect your efforts by giving you the resultant output
3. WEB Designing
Navigation
Page size
Looks n feel
Inter linking
HTML Code validation
4. Meta tags & Content
Meta tag Title
Meta tag Description
Meta tag Keywords
Meta tag Content
5. Directory Submissions
More the number of submissions to directories more the chance to rank top for targeted keywords on major search engines.
6. Link Building
Why people choose Indian seo services:
- They guarantee good results and excellent services.
- Their choice of keyword phrases will produce the maximum ROI for your business to rank high.
- They know automated SEO systems does not work effectively
- Automated submission systems will not accurately submit your website to the various directories in the correct categories, with titles and descriptions that will maximize their search engine effectiveness.
- India seo services are very affordable. So you spend much less than what you would spend for ads, ppc and campaigns under traditional marketing yet the result is unbelievably more satisfactory.
- You get more serious business enquiries since seo service result will generates more targeted traffic for your website. The benefits are long term when a site will ranked among the top in major search engines.
Summary:
SEO India Service Company provides detailed information on SEO Services in India, Affordable Indian SEO Services, Professional SEO India Services, Indian SEO Copywriting Services and more. SEO Services in India is affiliate with SEO Service companies
Basic steps of Seo:
1. Understanding Business Strategy.
What your business is all about?
How is it going to operate?
Target customers (Global or local)
Opportunities
Competitor study operating in same business.
Core competence
2. Target Keywords
Getting a good list of keyword phrases through more number of keywords maximum numbers of ppl can be targeted). This is something that will directly reflect your efforts by giving you the resultant output
3. WEB Designing
Navigation
Page size
Looks n feel
Inter linking
HTML Code validation
4. Meta tags & Content
Meta tag Title
Meta tag Description
Meta tag Keywords
Meta tag Content
5. Directory Submissions
More the number of submissions to directories more the chance to rank top for targeted keywords on major search engines.
6. Link Building
Why people choose Indian seo services:
- They guarantee good results and excellent services.
- Their choice of keyword phrases will produce the maximum ROI for your business to rank high.
- They know automated SEO systems does not work effectively
- Automated submission systems will not accurately submit your website to the various directories in the correct categories, with titles and descriptions that will maximize their search engine effectiveness.
- India seo services are very affordable. So you spend much less than what you would spend for ads, ppc and campaigns under traditional marketing yet the result is unbelievably more satisfactory.
- You get more serious business enquiries since seo service result will generates more targeted traffic for your website. The benefits are long term when a site will ranked among the top in major search engines.
Summary:
SEO India Service Company provides detailed information on SEO Services in India, Affordable Indian SEO Services, Professional SEO India Services, Indian SEO Copywriting Services and more. SEO Services in India is affiliate with SEO Service companies
Wednesday, September 3, 2008
Google Launch New Web Browser –Google Chrome
Google Inc. is releasing its own web browser in a long-anticipated move aimed at countering the dominance of Microsoft Corp.'s Internet Explorer and ensuring easy access to its market-leading search engine.
Google Chrome Review
Before i start, let me just say that the only browsers i use are firefox (THE Browser) and IE (just to check if the pages that i develop appear correctly and work). So, in advance, i’m sorry if i point some feature in google Chrome that already exists natively in other browser.
Yesterday i finally got access to Google Chrome Download Page, some time after the anouncement made on google’s official blog. The expectation was high and Google didn’t disappoint.
First, the installation is very quick. I went to http://www.google.com/chrome , Clicked the big blue button, downloaded a setup file, and chrome was installed in no time. Simple, quick, straight to the point.
First thing i noticed: The speed!!! The browser loads in a flash (not like firefox that, at least in my computer, takes a little time to load). When i started to browse some pages, i was astonished with the load speed.
Like google explained in the google chrome presentation comic book, chrome uses one process for each tab. This has several advantages. The ones that i best remember are:
• If a page crashes, only that page is closed, not the browser;
• When we don’t need a page, the process of that tab is closed and the memory allocated is released.
After this i decided to explore the developer suport that the browser offered. Well, i was amazed because chrome is only a beta and already has several features that are really useful. All of this without installing any plugin.
The dom inspector makes me remember Firebug. Can inspect every element and, at the same time, travel through the dom and see the styles aplied to each element. Yes, we already have this feature in firefox using firebug, but in chrome this feature is native, thats the beauty of it.
For javascript i found a console and a text mode debugger. I didn’t spent any time exploring them. Maybe one of this days i’ll take a few hours to explore this tools.
Finally two features that are really handy (at least for me):
• native language corrector (it has some bugs, but this is only a beta, i give a discount).
• element inspector in the right context menu.
Google Chrome surprised me. Fast, Simple, Lite. Can be both a browser for the common internet user, has it can be a browser for a developer. Google exceeded my expectations and proved, once more, to be a company that studies the market and knowns what the users want.
Chrome is going to be a first choice for now on. I’m official Chromed!!! I hope that future releases bring more and more new features to help improve even more this browser.
Download Google Chrome at http://www.google.com/chrome
Source: http://nunos.zi-yu.com
————————————————————
to download google chrome and use visit: http://googleblog.blogspot.com/2008/09/google-chrome-now-live.html
some draw back of this all.
its only available for windows.
no extra plug in can be downloaded now for this.
google toolbar is not with this neither it can be downloaded till yet with this.
some times it seems using some features of IE8.0
source - http://seoandsemexpert.wordpress.com
Google Chrome Review
Before i start, let me just say that the only browsers i use are firefox (THE Browser) and IE (just to check if the pages that i develop appear correctly and work). So, in advance, i’m sorry if i point some feature in google Chrome that already exists natively in other browser.
Yesterday i finally got access to Google Chrome Download Page, some time after the anouncement made on google’s official blog. The expectation was high and Google didn’t disappoint.
First, the installation is very quick. I went to http://www.google.com/chrome , Clicked the big blue button, downloaded a setup file, and chrome was installed in no time. Simple, quick, straight to the point.
First thing i noticed: The speed!!! The browser loads in a flash (not like firefox that, at least in my computer, takes a little time to load). When i started to browse some pages, i was astonished with the load speed.
Like google explained in the google chrome presentation comic book, chrome uses one process for each tab. This has several advantages. The ones that i best remember are:
• If a page crashes, only that page is closed, not the browser;
• When we don’t need a page, the process of that tab is closed and the memory allocated is released.
After this i decided to explore the developer suport that the browser offered. Well, i was amazed because chrome is only a beta and already has several features that are really useful. All of this without installing any plugin.
The dom inspector makes me remember Firebug. Can inspect every element and, at the same time, travel through the dom and see the styles aplied to each element. Yes, we already have this feature in firefox using firebug, but in chrome this feature is native, thats the beauty of it.
For javascript i found a console and a text mode debugger. I didn’t spent any time exploring them. Maybe one of this days i’ll take a few hours to explore this tools.
Finally two features that are really handy (at least for me):
• native language corrector (it has some bugs, but this is only a beta, i give a discount).
• element inspector in the right context menu.
Google Chrome surprised me. Fast, Simple, Lite. Can be both a browser for the common internet user, has it can be a browser for a developer. Google exceeded my expectations and proved, once more, to be a company that studies the market and knowns what the users want.
Chrome is going to be a first choice for now on. I’m official Chromed!!! I hope that future releases bring more and more new features to help improve even more this browser.
Download Google Chrome at http://www.google.com/chrome
Source: http://nunos.zi-yu.com
————————————————————
to download google chrome and use visit: http://googleblog.blogspot.com/2008/09/google-chrome-now-live.html
some draw back of this all.
its only available for windows.
no extra plug in can be downloaded now for this.
google toolbar is not with this neither it can be downloaded till yet with this.
some times it seems using some features of IE8.0
source - http://seoandsemexpert.wordpress.com
Wednesday, July 23, 2008
SEO services India, an ideal place for cost effective solutions
Merely having a website will not serve the purpose of reaching the global audience and increase the revenues your company through increase sales. There are many companies world-wide who are into the same business as you are so and thus it is the requirement of the present day to put some extra efforts to succeed in this era of cut throat competition. SEO is undoubtedly a tool that will help you gain those desired results. Major number of consumer world-wide search for the products online using search engines. So, it definitely makes sense to bring your website in the top ten results. There are many SEO services in India that understand what are the tools that can help the website to gain higher ranking in all the major search engines.
Many would think that if search engine optimization services can be availed in their own country then why to consider SEO services
However, for many cost effectiveness is not the only factor that rules the reason to choose SEO services in
Also, it should be ensured that the SEO services providing organization is using ethical practices as using unethical practices can permanently block your website and the entire investment in building a website can be gone for the toss.
Summary: Many people are afraid to outsource their SEO work to the other countries however a little research work can help you find out the SEO services India that are not just qualitative but cost effective as well.
Friday, June 20, 2008
IS Your Website Does Not Rank Well In Google ?
Online marketers frequently struggle with the question of how to compete when Google fails to look positively upon a particular website. In this article, I will focus on how to build rankings and drive traffic to your website, using Google and the other search engines.
What Motivates Google's Algorithm
Over the years, many have tried to claim, even in court, that Google was unfairly keeping their website out of the top of Google's search results. But, the truth is that Google is not beholden to the needs and desires of the webmasters who want to be on page one of Google's natural search results.
Instead, Google is beholden to its stockholders and its need to earn profíts. Google has determined that the best way to keep profíts high is to keep Internet users flocking to its websites. Google accomplishes that by giving its users the kind of information they are looking to find, and Google weights its search algorithm towards what Google believes its search audience wants to see in the SERPs (Search Engine Results Pages).
It is important for online marketers to understand that it is not always in Google's best interest for our websites to rank well in Google.
How Important Is Google In Search?
Worldwide, Google is currently providing 78% of all searches.
But in 2007, Google only provided 52% of my website's total search traffic. Yahoo, Windows Live, Ask, and MSN provided the next 42%. The remaining 6% of my website's search traffic came from another 55 smaller search engines.
On my website, only 48.8% of my 2007 traffic actually came from search engines. The remaining 51.2% of my website's quarter million visitors came directly from article placements on other websites, recommendations from other people, forum posts, and from people who have bookmarks for my website.
Tips For Ranking Well For Specific Keywords
It has been my experience that it is easier to rank in 1) MSN / Windows Live, 2) Yahoo, and then 3) Google, in that order. Quite frankly, I have always ignored the role of Ask in the search market. While MSN is the easiest search engine to rank in, it only delivered 4.6% of my total search traffic in 2007.
I read a question in a forum, where the poster was asking how he could get his website to rank well in Google for the search term, "software".
The truth is that it is nearly impossible in nearly every search engine to rank well in the natural results for such a singular keyword as "software". In a nutshell, if you want to rank well in Google, you need to build inbound links (IBLs) to your website with your targeted keywords in the links.
But, you don't want to put all of your links together with one keyword phrase. One of Google's red flags is when they notice a link to a particular website appearing more than 60% of the time with one specific keyword phrase.
Utilizing a variety of long-tail keywords will actually serve you better in the search-engine ranking puzzle, in more ways than one. After all, when I do a search for software, I don't type in the search word, "software". I type in search phrases like: "accounting software", "small business accounting software", "windows software accounting small business", "windows image editing software", "windows software image editor", "windows xp photo album manager", etc.
People searching the keyword "software" have yet to figure out that they are looking for specific kinds of software. Once they do an initial search, they are going to type in more specific search terms to find what they actually want. So, once you start targeting a variety of long-tail keyword phrases, then you will start seeing more success in your search marketing efforts.
How To Start Your Search Engine Optimization Journey
If you are wanting to get into the natural search results of Google and the other search engines, you must know before you dive into the project that getting good rankings in the search engines for your chosen keywords can take a really long time, before you begin seeing results.
While inbound links to your website, targeted to your chosen keywords, will help your website climb in the search results of your favorite search engines, it may be a frustrating journey.
Your competitors want to rank well for the same search terms you do. And since only ten of you can be on page one of the search results, you may have to work really hard to topple those guys already on page one of the results, and you will have to fight to keep your ranking once you get it.
There are some keyword phrases that are nearly impossible to rank for, even if you have really deep pockets. For example, most every keyword phrase for the financial industry will be extremely difficult to rank for in Google. Competition in this industry is fierce, so achieving top search rankings will be tough to say the least.
This is the reason why so many SEO experts encourage marketers to target "low-hanging fruit". It may be fairly easy to rank well for a four- or five-word search phrase, and extremely expensive to target a two- or three-word search phrase.
My personal approach has always been to rotate through a líst of more than 100 target keyword phrases, over a longer period of time. In doing so, I capture a lot of low-hanging fruit quickly, and at the end of the loop, I am a bit closer to snagging the fruit in the upper branches of the tree. At the end of my líst, I analyze my keywords again to see where I am strong and to see where I am still weak, and then I begin the process again. (According to SEOdigger.com, I have better than 950 keyword phrases in the top twenty results of Google.)
How To Get Links
The challenge most people face when they begin building links to a website is where to get those essential links.
Article marketing is my chosen method for getting inbound links.
Because of Google's news feed strategy, the initial placement of your article might appear immediately in the SERPs, but then it will disappear. During the news cycle phase of the Google algorithm, new materials are given an added boost in ranking. Once the news cycle is done, any new pages will sink back down to where they would be based on the general Google algorithm.
If you are honest with yourself, you know that every page on the Internet started life with a PageRank Zero, but given enough time, many pages will gain in PageRank, as they begin to be linked. For a more detailed look at the process of how reprint articles gain value for a website in Google's search index, see my article about "Fishing for Links in Google".
Utilizing article marketing as a link building method, I have put one website on the map in as little as eight weeks, with only three articles. This website has one #1, one #2, eight results on page one, and twelve results in the top twenty listings of Google. Most of those keywords also rank well in Yahoo and MSN.
On the other hand, on my main website, I started looking at the keyword phrase "article marketing" just eighteen months ago, when my website sat at #79. Today, my website sits at #12 in Google for that keyword phrase.
I believe that given enough time, investment and commitment, I can use article marketing to elevate any web page on the Internet to multiple page-one listings in Google. But, not everyone is willing to make the kind of investment and commitment one needs to get to the top of Google's search results
source : http://www.SiteProNews.com
What Motivates Google's Algorithm
Over the years, many have tried to claim, even in court, that Google was unfairly keeping their website out of the top of Google's search results. But, the truth is that Google is not beholden to the needs and desires of the webmasters who want to be on page one of Google's natural search results.
Instead, Google is beholden to its stockholders and its need to earn profíts. Google has determined that the best way to keep profíts high is to keep Internet users flocking to its websites. Google accomplishes that by giving its users the kind of information they are looking to find, and Google weights its search algorithm towards what Google believes its search audience wants to see in the SERPs (Search Engine Results Pages).
It is important for online marketers to understand that it is not always in Google's best interest for our websites to rank well in Google.
How Important Is Google In Search?
Worldwide, Google is currently providing 78% of all searches.
But in 2007, Google only provided 52% of my website's total search traffic. Yahoo, Windows Live, Ask, and MSN provided the next 42%. The remaining 6% of my website's search traffic came from another 55 smaller search engines.
On my website, only 48.8% of my 2007 traffic actually came from search engines. The remaining 51.2% of my website's quarter million visitors came directly from article placements on other websites, recommendations from other people, forum posts, and from people who have bookmarks for my website.
Tips For Ranking Well For Specific Keywords
It has been my experience that it is easier to rank in 1) MSN / Windows Live, 2) Yahoo, and then 3) Google, in that order. Quite frankly, I have always ignored the role of Ask in the search market. While MSN is the easiest search engine to rank in, it only delivered 4.6% of my total search traffic in 2007.
I read a question in a forum, where the poster was asking how he could get his website to rank well in Google for the search term, "software".
The truth is that it is nearly impossible in nearly every search engine to rank well in the natural results for such a singular keyword as "software". In a nutshell, if you want to rank well in Google, you need to build inbound links (IBLs) to your website with your targeted keywords in the links.
But, you don't want to put all of your links together with one keyword phrase. One of Google's red flags is when they notice a link to a particular website appearing more than 60% of the time with one specific keyword phrase.
Utilizing a variety of long-tail keywords will actually serve you better in the search-engine ranking puzzle, in more ways than one. After all, when I do a search for software, I don't type in the search word, "software". I type in search phrases like: "accounting software", "small business accounting software", "windows software accounting small business", "windows image editing software", "windows software image editor", "windows xp photo album manager", etc.
People searching the keyword "software" have yet to figure out that they are looking for specific kinds of software. Once they do an initial search, they are going to type in more specific search terms to find what they actually want. So, once you start targeting a variety of long-tail keyword phrases, then you will start seeing more success in your search marketing efforts.
How To Start Your Search Engine Optimization Journey
If you are wanting to get into the natural search results of Google and the other search engines, you must know before you dive into the project that getting good rankings in the search engines for your chosen keywords can take a really long time, before you begin seeing results.
While inbound links to your website, targeted to your chosen keywords, will help your website climb in the search results of your favorite search engines, it may be a frustrating journey.
Your competitors want to rank well for the same search terms you do. And since only ten of you can be on page one of the search results, you may have to work really hard to topple those guys already on page one of the results, and you will have to fight to keep your ranking once you get it.
There are some keyword phrases that are nearly impossible to rank for, even if you have really deep pockets. For example, most every keyword phrase for the financial industry will be extremely difficult to rank for in Google. Competition in this industry is fierce, so achieving top search rankings will be tough to say the least.
This is the reason why so many SEO experts encourage marketers to target "low-hanging fruit". It may be fairly easy to rank well for a four- or five-word search phrase, and extremely expensive to target a two- or three-word search phrase.
My personal approach has always been to rotate through a líst of more than 100 target keyword phrases, over a longer period of time. In doing so, I capture a lot of low-hanging fruit quickly, and at the end of the loop, I am a bit closer to snagging the fruit in the upper branches of the tree. At the end of my líst, I analyze my keywords again to see where I am strong and to see where I am still weak, and then I begin the process again. (According to SEOdigger.com, I have better than 950 keyword phrases in the top twenty results of Google.)
How To Get Links
The challenge most people face when they begin building links to a website is where to get those essential links.
Article marketing is my chosen method for getting inbound links.
Because of Google's news feed strategy, the initial placement of your article might appear immediately in the SERPs, but then it will disappear. During the news cycle phase of the Google algorithm, new materials are given an added boost in ranking. Once the news cycle is done, any new pages will sink back down to where they would be based on the general Google algorithm.
If you are honest with yourself, you know that every page on the Internet started life with a PageRank Zero, but given enough time, many pages will gain in PageRank, as they begin to be linked. For a more detailed look at the process of how reprint articles gain value for a website in Google's search index, see my article about "Fishing for Links in Google".
Utilizing article marketing as a link building method, I have put one website on the map in as little as eight weeks, with only three articles. This website has one #1, one #2, eight results on page one, and twelve results in the top twenty listings of Google. Most of those keywords also rank well in Yahoo and MSN.
On the other hand, on my main website, I started looking at the keyword phrase "article marketing" just eighteen months ago, when my website sat at #79. Today, my website sits at #12 in Google for that keyword phrase.
I believe that given enough time, investment and commitment, I can use article marketing to elevate any web page on the Internet to multiple page-one listings in Google. But, not everyone is willing to make the kind of investment and commitment one needs to get to the top of Google's search results
source : http://www.SiteProNews.com
Thursday, June 12, 2008
What Google Thinks Of Your Site?
How Google views your site does matter if you want to succeed online because Google has become the dominant search engine on the web. It now has over 60% of the U.S. search engine market. In other countries around the world that percentage rises to 80% or more. In addition, the Google Brand Name has solidly permeated the popular psyche and any top rankings within Google will bring much weight and prestige along with all that traffic.
If you're a webmaster, you will already know how vital Google is to the success of your site, especially if you rely upon organic keyword rankings for your traffic. This free organic traffic from Google is highly desired by webmasters because it is extremely targeted and delivers high conversion rates.
In trying to reach the highest rankings possible, I (like most webmasters) have to be constantly aware of what Google thinks of my site and content. As a webmaster and marketer I have always geared my onlíne marketing towards Google. I have spent years building my keyword rankings within Google; if you take out the fact that it has nearly driven me insane, it has mostly been a positive experience.
This experience has also shown me it is indeed important for anyone to know how Google views and rates your site or content. The more knowledge you have, the better able you will be to tackle any obstacles and challenges that will come your way.
SERPs Is The Only Opinion That Counts
And like most webmasters, I try to find out as much about Google as is humanly possible, but Google doesn't give up its secrets easily. In fact, many webmasters would argue the only true opinion Google has of your site is shown in their SERPs - if your keywords/pages are ranked in the number one spots in Google's "Search Engine Results Pages" then Google must think your site or content deserves to be there.
However, there are other ways of finding out how Google is viewing your content. Below are several Google webmaster tools and things you can do to discover just how Google views your site or pages. They will give you a better picture of what Google thinks about your site.
Checking Your Content/Keywords In Google
One handy tool that will show you what Google thinks your pages consist of is located here:
https://adwords.google.com/select/KeywordToolExternal
Just type in your URL and tick off website content and you will get a listing of the major keywords Google has for your content. If your targeted keyword or keywords are not listed, then you have to do some re-writing.
Checking Your Backlinks In Google
If you want to find out how many backlinks your site has in Google, just open up Google Search and type in:
link:yourURL
and it will show you the number of backlinks you have.
Since Google doesn't give you all your existing backlinks, many webmasters also use Yahoo! to find a more exact number of links your site has on the web.
Just open Yahoo! and type in: linkdomain:yourURL
Now whether Google is using or considering all these backlinks is the big question? Finding the exact number of backlinks you have in Google has always been a problem because Google is not giving you the exact number or at least this is the general opinion of most SEO experts.
Another way I monitor my links in Google is to place quotation marks around my site name or my name "bizwaremagic" or "titus hoskins" and do a search in Google. This gives me the pages containing references to me or my site. This is usually 50,000 to 100,000 pages, I have also noticed my online income usually correlates as this number goes up or down.
Checking Your Indexed Pages In Google
Obviously, it is very important for you to know what content the search engines have indexed from your site. You can also check to see how your links are displayed and to see if any titles or descriptions are missing from your pages.
You can see how many of your pages are indexed in Google by using the site command.
Just type into Google Search:
site:yourURL
A little while back, having your pages indexed in Google's Supplemental Index caused webmasters much stress as it seemed Google was judging these pages as "second class" pages. Since then, Google no longer uses the Supplementary Label in grading pages but that doesn't mean a supplementary index doesn't exist; just that Google has promised to crawl and consider these pages as well in any search query.
Checking Your Google Cache
You can also check to see the Google Cache of your site by using the cache command. You will also discover when it was last retrieved.
Just type into Google Search:
cache:yourURL
Checking Your PageRank Within Google
Another tricky issue is PageRank. This is supposed to be the heart of Google's ranking system created by Larry Page and Sergey Brin; each link is considered a "vote" for your page and the higher the number of "votes" you have, the higher the PR your page receives. However, again Google is using "smoke and mirrors" to conceal your true PageRank mainly to cut out abuse and manipulation of their results. Some experts say PageRank still counts, other say it doesn't.
You can check your Google PageRank here:
http://www.iwebtool.com/pagerank_checker
Source : http://www.sitepronews.com
If you're a webmaster, you will already know how vital Google is to the success of your site, especially if you rely upon organic keyword rankings for your traffic. This free organic traffic from Google is highly desired by webmasters because it is extremely targeted and delivers high conversion rates.
In trying to reach the highest rankings possible, I (like most webmasters) have to be constantly aware of what Google thinks of my site and content. As a webmaster and marketer I have always geared my onlíne marketing towards Google. I have spent years building my keyword rankings within Google; if you take out the fact that it has nearly driven me insane, it has mostly been a positive experience.
This experience has also shown me it is indeed important for anyone to know how Google views and rates your site or content. The more knowledge you have, the better able you will be to tackle any obstacles and challenges that will come your way.
SERPs Is The Only Opinion That Counts
And like most webmasters, I try to find out as much about Google as is humanly possible, but Google doesn't give up its secrets easily. In fact, many webmasters would argue the only true opinion Google has of your site is shown in their SERPs - if your keywords/pages are ranked in the number one spots in Google's "Search Engine Results Pages" then Google must think your site or content deserves to be there.
However, there are other ways of finding out how Google is viewing your content. Below are several Google webmaster tools and things you can do to discover just how Google views your site or pages. They will give you a better picture of what Google thinks about your site.
Checking Your Content/Keywords In Google
One handy tool that will show you what Google thinks your pages consist of is located here:
https://adwords.google.com/select/KeywordToolExternal
Just type in your URL and tick off website content and you will get a listing of the major keywords Google has for your content. If your targeted keyword or keywords are not listed, then you have to do some re-writing.
Checking Your Backlinks In Google
If you want to find out how many backlinks your site has in Google, just open up Google Search and type in:
link:yourURL
and it will show you the number of backlinks you have.
Since Google doesn't give you all your existing backlinks, many webmasters also use Yahoo! to find a more exact number of links your site has on the web.
Just open Yahoo! and type in: linkdomain:yourURL
Now whether Google is using or considering all these backlinks is the big question? Finding the exact number of backlinks you have in Google has always been a problem because Google is not giving you the exact number or at least this is the general opinion of most SEO experts.
Another way I monitor my links in Google is to place quotation marks around my site name or my name "bizwaremagic" or "titus hoskins" and do a search in Google. This gives me the pages containing references to me or my site. This is usually 50,000 to 100,000 pages, I have also noticed my online income usually correlates as this number goes up or down.
Checking Your Indexed Pages In Google
Obviously, it is very important for you to know what content the search engines have indexed from your site. You can also check to see how your links are displayed and to see if any titles or descriptions are missing from your pages.
You can see how many of your pages are indexed in Google by using the site command.
Just type into Google Search:
site:yourURL
A little while back, having your pages indexed in Google's Supplemental Index caused webmasters much stress as it seemed Google was judging these pages as "second class" pages. Since then, Google no longer uses the Supplementary Label in grading pages but that doesn't mean a supplementary index doesn't exist; just that Google has promised to crawl and consider these pages as well in any search query.
Checking Your Google Cache
You can also check to see the Google Cache of your site by using the cache command. You will also discover when it was last retrieved.
Just type into Google Search:
cache:yourURL
Checking Your PageRank Within Google
Another tricky issue is PageRank. This is supposed to be the heart of Google's ranking system created by Larry Page and Sergey Brin; each link is considered a "vote" for your page and the higher the number of "votes" you have, the higher the PR your page receives. However, again Google is using "smoke and mirrors" to conceal your true PageRank mainly to cut out abuse and manipulation of their results. Some experts say PageRank still counts, other say it doesn't.
You can check your Google PageRank here:
http://www.iwebtool.com/pagerank_checker
Source : http://www.sitepronews.com
Using Social Media To Drive Traffic
SMO, or Social Media Optimization, helps build website traffic by using social media based websites. The dawning of web 2.0 has seen many different social media websites crop up in an equally large number of different guises. Content sharing, social bookmarking, and collaborative websites form the basis of this initiative and it is these types of websites that you need to use in order to leverage the power of the social web.
SMO as Guerrilla Marketing
The nature of Social Media Optimization is such that it could be considered a form of guerrilla marketing. Website owners and blog owners have the choice of either investing money or their own skills and time in order to generate traffic from social sites. As long as your efforts are directed appropriately, the more work you put in the more reward you will reap.
SMO as a Link Building Technique
Social optimization also has a happy side effect - it helps to build your link profile so you will usually gain search engine traffic in the long term. Becoming a part of an online community is essential to your social optimization and this, in turn, will naturally provide links to your website. The links will usually be from relevant pages based on a similar topic to that of your page. The more popular social sites are also given a lot of weight by certain search engines.
Optimize Your Existing Site
Create genuinely interesting, intriguing, or informative pages. Include images, links, video, and collaborative tools so that visitors really get involved when they do visit your site. SMO is basically digital word-of-mouth and, if your website doesn’t provide some kind of appealing experience to your visitors, then it simply won’t attract the positive word-of-mouth that you want.
Add new pages, if necessary, so that you can include more information. However, don’t just add pages for the sake of it - ensure that each page really does have something unique to offer. A website still needs to be well structured.
Get a Blog
Add a blog. Every website has potential blog posts in it so find yours and start blogging regularly. Blog posts tend to attract links from other blog posts and those in turn will spread the word of your website. The more popular your blog becomes, the more value it is perceived to provide and the more visitors you will continue to get.
Be active in those blogs that are within your industry and use your link where permitted and relevant. Don’t spam because that will lose you more friends than it will make but, if you provide relevant information and a forum or blog allows you to link to it, then provide an insightful comment and provide a link.
Be Active
Being active is a vital part to your whole SMO campaign. Simply registering with social bookmarking sites and content sharing sites is not enough. You need to be involved, post regularly, and generally become a part of the community. If you don’t have the time or the inclination to do this, then find somebody else to do it instead.
Some Social Sites To Join
You really do reap what you sow in terms of SMO. Determine the sites that are most suitable to your website, join them, and become an active member. Choose some broad topic sites as well as some that are specific to those interested in the industry in which you operate or topic that you cover. Look at social news submission sites, content sharing sites, bookmarking, and networking sites and try to get a broad coverage of all of them. Here are just a few of the sites you should seriously consider using:
Social News/Media Sharing Websites
• Reddit - Reddit is a very popular social news website that boasts a lot of subscribers and covers a wide range of topics.
• Digg - Initially, Digg was reserved to technology and related topics but is now a broad topic news site that again has a lot of subscribers and regular readers.
• Newsvine - Not as popular as the two above but offering a slightly more formal tone to its content. Again, a good range of topics are covered.
Social Networking Sites
• MySpace - It may be largely riddled with spam, but there are still too many genuine users for you to ignore MySpace. You don’t have to be an unsigned band to take advantage either.
• Facebook - Has caused quite a stir and offers users the chance to create and distribute their own applications as well as content. Another very popular site.
• LinkedIn - LinkedIn is a social networking site dedicated to professionals and businesses. It can really help to build a huge network of partners, customers, and other useful contacts in a business network.
Social Bookmarking Websites
• del.icio.us - Register, store bookmarks that you find useful, and include a bookmark to your website and use a public profile.
• Stumble Upon - Same again. Alternatively, you can add a Stumble icon to each of your pages, blog posts, and other media and let your readers do the walking for you.
Buttons For Your Pages
Many social websites provide a button that your readers or visitors can use to automatically add a page. Bookmarking and content sharing sites, in particular, have these buttons and, if you’ve ever read a website or an article site, then you will have seen the Digg This and Stumble buttons at the bottom of each entry. Users registered with these sites can click the button and quickly add your page. The most popular websites are usually displayed on the high traffic home pages delivering yet more visitors to your site.
Offering Quality
The Social Internet has opened up a whole new avenue for promoting your business, but it needs to be done properly and carefully. Simply tagging, bookmarking, and sharing every page you have regardless of its quality will not bring you the desired results. You may find that it does you more harm than good in the long run.
source: http://www.sitepronews.com
source : http://seoandsemexpert.wordpress.com/using-social-media-to-drive-traffic
SMO as Guerrilla Marketing
The nature of Social Media Optimization is such that it could be considered a form of guerrilla marketing. Website owners and blog owners have the choice of either investing money or their own skills and time in order to generate traffic from social sites. As long as your efforts are directed appropriately, the more work you put in the more reward you will reap.
SMO as a Link Building Technique
Social optimization also has a happy side effect - it helps to build your link profile so you will usually gain search engine traffic in the long term. Becoming a part of an online community is essential to your social optimization and this, in turn, will naturally provide links to your website. The links will usually be from relevant pages based on a similar topic to that of your page. The more popular social sites are also given a lot of weight by certain search engines.
Optimize Your Existing Site
Create genuinely interesting, intriguing, or informative pages. Include images, links, video, and collaborative tools so that visitors really get involved when they do visit your site. SMO is basically digital word-of-mouth and, if your website doesn’t provide some kind of appealing experience to your visitors, then it simply won’t attract the positive word-of-mouth that you want.
Add new pages, if necessary, so that you can include more information. However, don’t just add pages for the sake of it - ensure that each page really does have something unique to offer. A website still needs to be well structured.
Get a Blog
Add a blog. Every website has potential blog posts in it so find yours and start blogging regularly. Blog posts tend to attract links from other blog posts and those in turn will spread the word of your website. The more popular your blog becomes, the more value it is perceived to provide and the more visitors you will continue to get.
Be active in those blogs that are within your industry and use your link where permitted and relevant. Don’t spam because that will lose you more friends than it will make but, if you provide relevant information and a forum or blog allows you to link to it, then provide an insightful comment and provide a link.
Be Active
Being active is a vital part to your whole SMO campaign. Simply registering with social bookmarking sites and content sharing sites is not enough. You need to be involved, post regularly, and generally become a part of the community. If you don’t have the time or the inclination to do this, then find somebody else to do it instead.
Some Social Sites To Join
You really do reap what you sow in terms of SMO. Determine the sites that are most suitable to your website, join them, and become an active member. Choose some broad topic sites as well as some that are specific to those interested in the industry in which you operate or topic that you cover. Look at social news submission sites, content sharing sites, bookmarking, and networking sites and try to get a broad coverage of all of them. Here are just a few of the sites you should seriously consider using:
Social News/Media Sharing Websites
• Reddit - Reddit is a very popular social news website that boasts a lot of subscribers and covers a wide range of topics.
• Digg - Initially, Digg was reserved to technology and related topics but is now a broad topic news site that again has a lot of subscribers and regular readers.
• Newsvine - Not as popular as the two above but offering a slightly more formal tone to its content. Again, a good range of topics are covered.
Social Networking Sites
• MySpace - It may be largely riddled with spam, but there are still too many genuine users for you to ignore MySpace. You don’t have to be an unsigned band to take advantage either.
• Facebook - Has caused quite a stir and offers users the chance to create and distribute their own applications as well as content. Another very popular site.
• LinkedIn - LinkedIn is a social networking site dedicated to professionals and businesses. It can really help to build a huge network of partners, customers, and other useful contacts in a business network.
Social Bookmarking Websites
• del.icio.us - Register, store bookmarks that you find useful, and include a bookmark to your website and use a public profile.
• Stumble Upon - Same again. Alternatively, you can add a Stumble icon to each of your pages, blog posts, and other media and let your readers do the walking for you.
Buttons For Your Pages
Many social websites provide a button that your readers or visitors can use to automatically add a page. Bookmarking and content sharing sites, in particular, have these buttons and, if you’ve ever read a website or an article site, then you will have seen the Digg This and Stumble buttons at the bottom of each entry. Users registered with these sites can click the button and quickly add your page. The most popular websites are usually displayed on the high traffic home pages delivering yet more visitors to your site.
Offering Quality
The Social Internet has opened up a whole new avenue for promoting your business, but it needs to be done properly and carefully. Simply tagging, bookmarking, and sharing every page you have regardless of its quality will not bring you the desired results. You may find that it does you more harm than good in the long run.
source: http://www.sitepronews.com
source : http://seoandsemexpert.wordpress.com/using-social-media-to-drive-traffic
Tuesday, May 13, 2008
Webmasters Tips
Globat x BlueHost x MarbleHost comparison
I have many websites and in past years I used 3 web hosts: Globat.com, BlueHost.com and MarbleHost.com. With all of them I was at least one year so I can compare them.
Globat.com
Globat was my first web host. They offered amazing disk space and because my first website was photo album I signed up for Globat. First three months there was no problem. But then my site was very often down. A few months later my site was down for 2 weeks. I contacted support 3 times by they was not answering so I switched to Bluehost.
BlueHost.com
BlueHost was a little better then Globat. If I needed support they answered in 24 hours. Good hosting for those who need PHP, MySQL and average uptime. The reason why I switched to MarbleHost after 3 years with BlueHost was very slow page loading - usually it took about 30 seconds to load a static page.
MarbleHost.com
I am over one year with MarbleHost and I am excited so far (I hope I will not need to switch again... who knows). There are no downtimes and my site loads very quickly. When I need to help support answers in 10 - 20 minutes. I signed up for their Enterprise plan which is not the cheapest but it seems it is worth it. If I will get any experience with another web host in the --future I will post it here.
Free search engine ranking checker
If your website is #1 or #2 in google for particular keyword it is easy to check its position - you go to google.com, type the keyword and see the result. But how to check the rank if you are number 50, 100, 200... ?
Of course you can use google again and check the result pages as long as you will not find your website. But there is another solution how to make it quickly - free search engine ranking checker. You can easily type your keywords and domain name to the form and the ranking checker will tell you the rank in seconds.
Googlerankings.com can find the rank not only in Google but also in Yahoo! and Msn. To use this free service you will need API Key (you can get API Key for free, it requires only quick registration).
Banner exchange with multiple banner sizes
It seems banner advertising is not very popular in these days. The clickrate is extremely low so banners are mostly used for branding effect. However branding is regular part of marketing and if you want to try banner advertising you should consider to participate in some banner exchange.
How banner exchanges work? Simply - your will put banner on your website and for every banner you display you will get credits. Then you will upload your banner to the system. Your banner will be shown on other members websites and you will "pay" using your credits.
Most banner networks offer only 468 * 60 banner exchange. It is fine but more banner sizes is better. I personally use E-bannerx.com. They offer multiple banner sizes - 468 * 60, 120 * 60, 120 * 600, 125 * 125, 250 * 250 and 88 * 31. What I really like is the fact that they have many members so if I display banners on high traffic page there is enough advertising space for my own banners.
How to get traffic from articles
1. If you wrote quality article you can submit it to article directories. You will get many backlinks to your website this way because all serious article directories allow to put one or two links to the "about the author" box. This will help your website to gain better rank in search engines. The second benefit of article directories is highly targeted traffic. If you are SEO consultant write an article with some SEO tips. If your readers will find these tips useful many of them will visit your link in "about the author" box.
2. If you wrote an excellent article put it on your own website. People are looking for quality information and they will find your article using search engines. Again, you will get highly targeted traffic.
3 way link exchange problem
In last months I got a lot of link exchange requests. Some of them was 3 way link exchange request. 3 way link exchange means that site A links to site B but site B doesn't link back to site A (like in regular link exchange) but to site C.
The reason why some webmasters do that is simple - google doesn't give to links gained by link exchange to much value.
If you want to make 3 way link exchange be very careful. I got many request when webmaster asked me for a link to his primary site (and very quality site) but offered link back from low quality site. Here is an example: http://www.hostingobserver.com/ - look at this website. There are no useful information, it is nothing more then linkfarm.
Source:- http://webmasters-tips.blogspot.com
I have many websites and in past years I used 3 web hosts: Globat.com, BlueHost.com and MarbleHost.com. With all of them I was at least one year so I can compare them.
Globat.com
Globat was my first web host. They offered amazing disk space and because my first website was photo album I signed up for Globat. First three months there was no problem. But then my site was very often down. A few months later my site was down for 2 weeks. I contacted support 3 times by they was not answering so I switched to Bluehost.
BlueHost.com
BlueHost was a little better then Globat. If I needed support they answered in 24 hours. Good hosting for those who need PHP, MySQL and average uptime. The reason why I switched to MarbleHost after 3 years with BlueHost was very slow page loading - usually it took about 30 seconds to load a static page.
MarbleHost.com
I am over one year with MarbleHost and I am excited so far (I hope I will not need to switch again... who knows). There are no downtimes and my site loads very quickly. When I need to help support answers in 10 - 20 minutes. I signed up for their Enterprise plan which is not the cheapest but it seems it is worth it. If I will get any experience with another web host in the --future I will post it here.
Free search engine ranking checker
If your website is #1 or #2 in google for particular keyword it is easy to check its position - you go to google.com, type the keyword and see the result. But how to check the rank if you are number 50, 100, 200... ?
Of course you can use google again and check the result pages as long as you will not find your website. But there is another solution how to make it quickly - free search engine ranking checker. You can easily type your keywords and domain name to the form and the ranking checker will tell you the rank in seconds.
Googlerankings.com can find the rank not only in Google but also in Yahoo! and Msn. To use this free service you will need API Key (you can get API Key for free, it requires only quick registration).
Banner exchange with multiple banner sizes
It seems banner advertising is not very popular in these days. The clickrate is extremely low so banners are mostly used for branding effect. However branding is regular part of marketing and if you want to try banner advertising you should consider to participate in some banner exchange.
How banner exchanges work? Simply - your will put banner on your website and for every banner you display you will get credits. Then you will upload your banner to the system. Your banner will be shown on other members websites and you will "pay" using your credits.
Most banner networks offer only 468 * 60 banner exchange. It is fine but more banner sizes is better. I personally use E-bannerx.com. They offer multiple banner sizes - 468 * 60, 120 * 60, 120 * 600, 125 * 125, 250 * 250 and 88 * 31. What I really like is the fact that they have many members so if I display banners on high traffic page there is enough advertising space for my own banners.
How to get traffic from articles
1. If you wrote quality article you can submit it to article directories. You will get many backlinks to your website this way because all serious article directories allow to put one or two links to the "about the author" box. This will help your website to gain better rank in search engines. The second benefit of article directories is highly targeted traffic. If you are SEO consultant write an article with some SEO tips. If your readers will find these tips useful many of them will visit your link in "about the author" box.
2. If you wrote an excellent article put it on your own website. People are looking for quality information and they will find your article using search engines. Again, you will get highly targeted traffic.
3 way link exchange problem
In last months I got a lot of link exchange requests. Some of them was 3 way link exchange request. 3 way link exchange means that site A links to site B but site B doesn't link back to site A (like in regular link exchange) but to site C.
The reason why some webmasters do that is simple - google doesn't give to links gained by link exchange to much value.
If you want to make 3 way link exchange be very careful. I got many request when webmaster asked me for a link to his primary site (and very quality site) but offered link back from low quality site. Here is an example: http://www.hostingobserver.com/ - look at this website. There are no useful information, it is nothing more then linkfarm.
Source:- http://webmasters-tips.blogspot.com
Thursday, May 8, 2008
SEO Questions With Answer
1) Give me a description of your general SEO experience.
ANS. I have been working on SEO for 12 years and it’s been my full time job for just over five years. In the past I have lead a few SEO chats with the 'big' boys and I have gained a lot of knowledge through doing so.
I recently started a network of sites, which are earning through ad sense
2) Do you currently do SEO on your own sites and give me some examples. Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?
ANS.I have a few blogs up and running at the moment as well as a few forums to. I no longer do as much freelance work as I used to but I do a bit and I plan on doing this for the next 6-12 months
3) Where do you think the SEO industry is headed?
ANS.PPA will become the norm. Finally MSN will become big with cleaver marketing but Google will still be king
4) What industry sites, blogs, and forums do you regularly read?
ANS.Webmaster-talk.com. I also read a lot of blogs and forums related to my sites
5) Have you attended any search related conferences?
ANS.Yep. In the past I have lead conferences like this
6) What SEO tools do you regularly use?
ANS.tools.SEOBook.com and SEOElite
7) What SEO areas are you weak and strong in, and give examples of both.
ANS.Link bait is my strong point while boring jobs such as writing content and directory submission are a weak point for me
8) What areas do you think are currently the most important in organically ranking a site?
ANS.Links Links Links. Link bait is very important to get your site to success with the SE's
9) Do you have experience in copywriting and can you provide some writing samples?
ANS.I try to outsource jobs like this
Quote:
10) What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and other specific backlink strategies?
ANS.I love link bait but try contacting webmasters for a link exchange. Many will be happy to do so.
11) What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
ANS.Dunno. SEO is my thing. Not designing ect
12) Are you familiar with any black hat SEO techniques, search arbitrage, and affiliate marketing?
ANS.Yep but I don't use black hat ever
14) Are you familiar with A/B testing and multivariate testing?
ANS.I split test and compare Google Ad Words advertising occasionally on new sites
15) Do you have experience in email marketing, banner advertising, other types of media buys and other forms of online advertising?
Again I believe this can be interlinked well with SEO and SEO techniques
16) Are you experienced in managing PPC campaigns? To what extent and on what platforms?
ANS.Google Ad words professional even though I don't use my status.
17) Do you have experience in bid management tools, API tools, and click fraud issues?
ANS.Try to keep away from anything other than manual stuff. Bid management is done manually and I have had no real click fraud problems
19) What technologies are you familiar with? (We primarily use HTML, CSS, ASP, .net, PHP, SQL, and JavaScript)
ANS.HTML, CSS and PHP
20) Why are you moving from your current position and/or leaving any current projects?
ANS.I'm not
21) Do you know who Matt Cutts is?
ANS.He's a Google Geek. No but really he is the most influential of the Google team
22) What is the Ultimate Answer to Life, the Universe, and Everything?
ANS.Search engine optimization
1. What are the most important elements of SEO?
ANS.It is generally a question of consistency. The main elements are to ensure that the key content on site is readable by a search engine spider (i.e. in HTML text format) and that all pages on site are linked in some way via HTML text links. If this is done then your site has a chance to compete in search results. Once this is achieved then it is generally just a case of tweaking the wording, using headings for emphasis and organizing content around specific themes.
It is also crucial to give regard to page titles and the specific descriptive snippet (meta description) that appears in search results. Having a bland or confusing listing in the results is as bad as not being there at all. The search results are the first point of sale for the business and should be treated that way.
2. How does the quality of a website impact on its search ranking?
ANS.In two ways. Firstly quality encourages links. People search for quality content, people book mark quality content and people link to quality content. Ultimately it will be the relative volume (and quality) of links to your site that search engines record (as compared to a competitor) that will determine the ranking.
Secondly Google does not treat all links equally. When calculating the all important page rank it compares the content of the site providing the link with that of the destination and weights accordingly. The more relevant the association between the content on the two sites the greater value the link will be given. Therefore the higher the “quality” of the referral site the more value that will be passed on. Also Google allocates page-ranking scores and these are also passed on via links. Therefore a site with “quality” page rank passes on more search listing value than one with a low score.
3. Should a SEO strategy take into account the differences between search engines and web directories? If so, how?
ANS.In theory you could optimize for all different flavours of search engine and directory. At times the differentiation between SE and directory can also be a little hazy. Yahoo for example is, strictly speaking, a directory not a SE. However it is much more like a SE in operation than a pay to play web directory like Yellow Pages etc. So whilst you could tailor your strategy down to a really granular level based on every different type of SE and directory in practice the most cost effective way is to target Google as this has the most stringent requirements and generally speaking if you can crack Google you will also do well in the others.
With regards to the true directories I generally encourage clients to run some paid search ads to judge what are the high performing keywords and what wording works best in terms of delivering customers to the site and then use this as the basis for directory listings and refining descriptions etc for free results. So in this regard the strategy should be inclusive across all listing mediums.
4. What are some of the most common website flaws in terms of SEO?
ANS.o Key content in unreadable formats. Ie. Images, flash movies, javascript etc
o Menu navigation that is unable to be followed by search engine spiders ie. that using flash, images, javascript without having an alternate means of accessing via text links or central site map
o Bland and undersold page titles and descriptions. Every page on a web site is an opportunity to target increasingly granular themes and keywords. Many sites use a universal approach to page titles and descriptions and try and make them suit everyone and everything but the result is that they are attractive to no one.
o Lack of thought in content wording. Web copywriting is different to that required for offline purposes as it must target not only humans but search engine cataloging systems. Therefore wording needs to be tight and reinforce content themes and trigger words that someone is likely to search for.
o Attempts to spam search engines. The best results come from tighly organized and worded pages built around relevant themes and linked via consistent means to other similar pages. Excessive repetition and use of link farms etc are often counter productive in the long term.
5. Is it better to submit a site to a search engine or let the search engine find it? Why?
ANS.As long as you are not doing it repeatedly there is really no harm in submitting your site to a search engine although this will not necessarily speed up the indexing process. The best way to get indexed is to work to get links to your site on other sites that have already been picked up in Google and have reasonable page ranks that provide relative assurance that they will be spidered again soon.
One of the things that I generally get my clients to do (if appropriate) when a new site is launched is to run a few Google Ad sense contextual ads on the site (at least for a little while). This will force Google to index the site so that it can serve appropriate contextual ads.
6. What sort of tactics constitute ‘SEO spam’ and what are the consequences?
ANS.The difference between good SEO and bad SEO is often simply a question of degree. A few highly optimized landing pages can provide great results in delivering searchers deep into the site and streamline this process for all concerned. Taken to the extreme this can turn into link farms with pages of links bouncing users and spiders around annoyingly. If you run foul of Google you can find your site black banned as happened temporarily to BMW Germany earlier in the year.
Generally speaking the following are things to be careful of…
o Link farming. Pages of links linking to each other and set up for the purposes of passing on search engine points rather than providing value to customers.
o Over optimizing through repetition. Just repeating the same keyword over and over provides little value. The key is to provide context not rubbish. Read it aloud if it sounds clumsy rewrite it.
o Invisible text. eg. white text on a white background so that the search engines pick it up but is invisible to naked eye. Search engines are smart enough to pick this up now.
o Using redirects or other forms of cloaking to serve different content to search engine spiders than to browsers.
If a website is properly search engine optimized, is it really necessary to pay for search results? Why/why not?
The organic search indexing system is often slow. It can take up to 3 months for any site changes to get picked up therefore paying to play is often the only way to legitimately get quick results. Also with search marketing it is really a case of page one or oblivion. If the keyword that you are targeting is very popular and competitive then it will take longer to get to the first page of the search results. Paid search is often the only way to get there in the short term.
SEO and SEM (Paid Search Engine Marketing) should really be considered complimentary strategies because they can feed off each other. Running PPC ads enables you to get great feedback on what customers are looking for and the most successful sales pitches that deliver them to your site. These can then be fed into your onsite SEO to refine it. The idea being that you run SEM up until you can get in the page one listings for free and then you can divert the spend elsewhere.
• What four search engines comprise 90%+ of all general (non site-specific) web search traffic?
ANS.The most correct answer would be Google, Yahoo!, MSN/Live and Ask, though AOL would also be acceptable (AOL, however, pulls its search results from Google and is thus more of a portal that includes Google's search engine than a true search engine itself).
• Explain the concept - "the long tail of search."
ANS.The long tail is an economic theory of demand. It posits that in the modern American economy, there are popular products and unpopular products in every sector and segment of demand and that, in any of those given sectors, a demand curve exists with a few popular products that have high demand and a great number of unpopular products that have a much smaller amount of demand per product. Long tail theory says that in any given demand curve, the "tail" or unpopular products, when combined, will have a greater amount of demand than the popular products at the "head.'
Here's how this applies to search:
_
The above graphic does a good job of visually explaining the concept - popular queries in the head have thousands of queries, while unpopular queries in the "long tail" are rarely searched for. However, that "long tail" is actually, when taken together, a far greater amount of demand than the few popular queries. This theory seems to be vindicated by statements like those from Udi Manber of Google suggesting that 25% of queries have "never been seen before."
• Name the three most important elements in the head section of an HTML document that are employed by search engines.
Title, Meta Description and Meta Robots are the big 3. Although Meta Robots isn't essential to have, it's certainly able to control spider and search activity. Meta keywords is another common answer, but it would rank as a distant 4th, as our experiments show that none of the major engines will rank a page for a keyword that is listed only in the meta keywords tag.
• How do search engines treat content inside an IFrame?
The engines all interpret content in an embedded IFrame as belonging to a separate document from the page displaying the IFrame content. Thus links and content inside IFrames refer to the page they come from, rather than the page they are placed on. For SEO, one of the biggest implications of this is that links inside an IFrame are interpreted as internal links (coming from the site the IFrame content is on) rather than external links (coming from the site embedding the IFrame).
• What resource and query can you use to determine which pages link to any page on SEOmoz.org and contain the words "monkey" and "turnip"?
Use Yahoo! and search for linkdomain:seomoz.org monkey turnip.
• What action does Google threaten against websites that sell links without the use of "nofollow"?
Google's Matt Cutts has noted that pages and sites caught selling links for manipulative purposes may have their ability to pass PageRank (or other link juice weighting factors) removed.
• What is the difference between local link popularity and global link popularity?
Local link popularity refers to links from sites in a specific topical neighborhood (as identified by algorithms such as Teoma - now used by Ask.com), while global link popularity doesn't discriminate and counts all links from any site on the web.
• Why is Alexa an inaccurate way to estimate the traffic to a given website?
Because SEOmoz is 3X more trafficked than NPR...
Seriously, though, the underlying problem is that Alexa receives data from only those users who have the Alexa toolbar installed. As such, the sampling is massively skewed towards webmasters and technology buffs, who are more likely to use the toolbar than the population at large.
• Name four types of queries for which Google provides "instant answers" or "onebox results" ahead of the standard web results.
Flight searches, such as Seattle to Chicago; recipe searches such as chicken recipes; image searches such as those for Hopper paintings; stock quotes like GE stock quote and many more. Google lists them all on their features page. Of course, they neglected to mention our favorite (and I believe there a few more that aren't covered publicly).
• Describe why a flat site architecture is typically more advantageous for search engine rankings than a deep site architecture.
Flat architectures on websites allow spiders to crawl a large amount of pages without having to spider through many "clicks" or different pages to reach those links. A deep site architecture will force bots to crawl to many pages before being able to reach all of the content on a site. Flat site architecture provides three primary bonuses - first, search spiders are more likely to visit all of the content; second, the spiders are more likely to discover and index new content more quickly (as they don't have to visit as many pages to be exposed to new content); third, Page Rank and link juice is more effectively passed with fewer pages and more links rather than more pages with fewer links, helping to keep content ranking and out of the (now defunct) supplemental results.
Q: What are most famous Directories, supported by google, name some directories, what is open directory project.
A: DMOZ supported by google
Jayde, yahoo dir, sify khoj
The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. DMOZ is open directory project.
Q: Types of link Exchange, which is important and why?
A: 1 way, 2 way, 3 way, both 1 way n 2 way (reciprocal) are impt, take description frm him.
Q: Name top 10 search engines:
A: Google, Yahoo, MSN, Live, ASK, Altavista, search.com, lycos.com, hotbot.com,
Q: who decides traffics: Alexa.com
ANS. I have been working on SEO for 12 years and it’s been my full time job for just over five years. In the past I have lead a few SEO chats with the 'big' boys and I have gained a lot of knowledge through doing so.
I recently started a network of sites, which are earning through ad sense
2) Do you currently do SEO on your own sites and give me some examples. Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?
ANS.I have a few blogs up and running at the moment as well as a few forums to. I no longer do as much freelance work as I used to but I do a bit and I plan on doing this for the next 6-12 months
3) Where do you think the SEO industry is headed?
ANS.PPA will become the norm. Finally MSN will become big with cleaver marketing but Google will still be king
4) What industry sites, blogs, and forums do you regularly read?
ANS.Webmaster-talk.com. I also read a lot of blogs and forums related to my sites
5) Have you attended any search related conferences?
ANS.Yep. In the past I have lead conferences like this
6) What SEO tools do you regularly use?
ANS.tools.SEOBook.com and SEOElite
7) What SEO areas are you weak and strong in, and give examples of both.
ANS.Link bait is my strong point while boring jobs such as writing content and directory submission are a weak point for me
8) What areas do you think are currently the most important in organically ranking a site?
ANS.Links Links Links. Link bait is very important to get your site to success with the SE's
9) Do you have experience in copywriting and can you provide some writing samples?
ANS.I try to outsource jobs like this
Quote:
10) What kind of strategies do you normally implement for backlinks? What do you think about link buying, link bait, and other specific backlink strategies?
ANS.I love link bait but try contacting webmasters for a link exchange. Many will be happy to do so.
11) What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?
ANS.Dunno. SEO is my thing. Not designing ect
12) Are you familiar with any black hat SEO techniques, search arbitrage, and affiliate marketing?
ANS.Yep but I don't use black hat ever
14) Are you familiar with A/B testing and multivariate testing?
ANS.I split test and compare Google Ad Words advertising occasionally on new sites
15) Do you have experience in email marketing, banner advertising, other types of media buys and other forms of online advertising?
Again I believe this can be interlinked well with SEO and SEO techniques
16) Are you experienced in managing PPC campaigns? To what extent and on what platforms?
ANS.Google Ad words professional even though I don't use my status.
17) Do you have experience in bid management tools, API tools, and click fraud issues?
ANS.Try to keep away from anything other than manual stuff. Bid management is done manually and I have had no real click fraud problems
19) What technologies are you familiar with? (We primarily use HTML, CSS, ASP, .net, PHP, SQL, and JavaScript)
ANS.HTML, CSS and PHP
20) Why are you moving from your current position and/or leaving any current projects?
ANS.I'm not
21) Do you know who Matt Cutts is?
ANS.He's a Google Geek. No but really he is the most influential of the Google team
22) What is the Ultimate Answer to Life, the Universe, and Everything?
ANS.Search engine optimization
1. What are the most important elements of SEO?
ANS.It is generally a question of consistency. The main elements are to ensure that the key content on site is readable by a search engine spider (i.e. in HTML text format) and that all pages on site are linked in some way via HTML text links. If this is done then your site has a chance to compete in search results. Once this is achieved then it is generally just a case of tweaking the wording, using headings for emphasis and organizing content around specific themes.
It is also crucial to give regard to page titles and the specific descriptive snippet (meta description) that appears in search results. Having a bland or confusing listing in the results is as bad as not being there at all. The search results are the first point of sale for the business and should be treated that way.
2. How does the quality of a website impact on its search ranking?
ANS.In two ways. Firstly quality encourages links. People search for quality content, people book mark quality content and people link to quality content. Ultimately it will be the relative volume (and quality) of links to your site that search engines record (as compared to a competitor) that will determine the ranking.
Secondly Google does not treat all links equally. When calculating the all important page rank it compares the content of the site providing the link with that of the destination and weights accordingly. The more relevant the association between the content on the two sites the greater value the link will be given. Therefore the higher the “quality” of the referral site the more value that will be passed on. Also Google allocates page-ranking scores and these are also passed on via links. Therefore a site with “quality” page rank passes on more search listing value than one with a low score.
3. Should a SEO strategy take into account the differences between search engines and web directories? If so, how?
ANS.In theory you could optimize for all different flavours of search engine and directory. At times the differentiation between SE and directory can also be a little hazy. Yahoo for example is, strictly speaking, a directory not a SE. However it is much more like a SE in operation than a pay to play web directory like Yellow Pages etc. So whilst you could tailor your strategy down to a really granular level based on every different type of SE and directory in practice the most cost effective way is to target Google as this has the most stringent requirements and generally speaking if you can crack Google you will also do well in the others.
With regards to the true directories I generally encourage clients to run some paid search ads to judge what are the high performing keywords and what wording works best in terms of delivering customers to the site and then use this as the basis for directory listings and refining descriptions etc for free results. So in this regard the strategy should be inclusive across all listing mediums.
4. What are some of the most common website flaws in terms of SEO?
ANS.o Key content in unreadable formats. Ie. Images, flash movies, javascript etc
o Menu navigation that is unable to be followed by search engine spiders ie. that using flash, images, javascript without having an alternate means of accessing via text links or central site map
o Bland and undersold page titles and descriptions. Every page on a web site is an opportunity to target increasingly granular themes and keywords. Many sites use a universal approach to page titles and descriptions and try and make them suit everyone and everything but the result is that they are attractive to no one.
o Lack of thought in content wording. Web copywriting is different to that required for offline purposes as it must target not only humans but search engine cataloging systems. Therefore wording needs to be tight and reinforce content themes and trigger words that someone is likely to search for.
o Attempts to spam search engines. The best results come from tighly organized and worded pages built around relevant themes and linked via consistent means to other similar pages. Excessive repetition and use of link farms etc are often counter productive in the long term.
5. Is it better to submit a site to a search engine or let the search engine find it? Why?
ANS.As long as you are not doing it repeatedly there is really no harm in submitting your site to a search engine although this will not necessarily speed up the indexing process. The best way to get indexed is to work to get links to your site on other sites that have already been picked up in Google and have reasonable page ranks that provide relative assurance that they will be spidered again soon.
One of the things that I generally get my clients to do (if appropriate) when a new site is launched is to run a few Google Ad sense contextual ads on the site (at least for a little while). This will force Google to index the site so that it can serve appropriate contextual ads.
6. What sort of tactics constitute ‘SEO spam’ and what are the consequences?
ANS.The difference between good SEO and bad SEO is often simply a question of degree. A few highly optimized landing pages can provide great results in delivering searchers deep into the site and streamline this process for all concerned. Taken to the extreme this can turn into link farms with pages of links bouncing users and spiders around annoyingly. If you run foul of Google you can find your site black banned as happened temporarily to BMW Germany earlier in the year.
Generally speaking the following are things to be careful of…
o Link farming. Pages of links linking to each other and set up for the purposes of passing on search engine points rather than providing value to customers.
o Over optimizing through repetition. Just repeating the same keyword over and over provides little value. The key is to provide context not rubbish. Read it aloud if it sounds clumsy rewrite it.
o Invisible text. eg. white text on a white background so that the search engines pick it up but is invisible to naked eye. Search engines are smart enough to pick this up now.
o Using redirects or other forms of cloaking to serve different content to search engine spiders than to browsers.
If a website is properly search engine optimized, is it really necessary to pay for search results? Why/why not?
The organic search indexing system is often slow. It can take up to 3 months for any site changes to get picked up therefore paying to play is often the only way to legitimately get quick results. Also with search marketing it is really a case of page one or oblivion. If the keyword that you are targeting is very popular and competitive then it will take longer to get to the first page of the search results. Paid search is often the only way to get there in the short term.
SEO and SEM (Paid Search Engine Marketing) should really be considered complimentary strategies because they can feed off each other. Running PPC ads enables you to get great feedback on what customers are looking for and the most successful sales pitches that deliver them to your site. These can then be fed into your onsite SEO to refine it. The idea being that you run SEM up until you can get in the page one listings for free and then you can divert the spend elsewhere.
• What four search engines comprise 90%+ of all general (non site-specific) web search traffic?
ANS.The most correct answer would be Google, Yahoo!, MSN/Live and Ask, though AOL would also be acceptable (AOL, however, pulls its search results from Google and is thus more of a portal that includes Google's search engine than a true search engine itself).
• Explain the concept - "the long tail of search."
ANS.The long tail is an economic theory of demand. It posits that in the modern American economy, there are popular products and unpopular products in every sector and segment of demand and that, in any of those given sectors, a demand curve exists with a few popular products that have high demand and a great number of unpopular products that have a much smaller amount of demand per product. Long tail theory says that in any given demand curve, the "tail" or unpopular products, when combined, will have a greater amount of demand than the popular products at the "head.'
Here's how this applies to search:
_
The above graphic does a good job of visually explaining the concept - popular queries in the head have thousands of queries, while unpopular queries in the "long tail" are rarely searched for. However, that "long tail" is actually, when taken together, a far greater amount of demand than the few popular queries. This theory seems to be vindicated by statements like those from Udi Manber of Google suggesting that 25% of queries have "never been seen before."
• Name the three most important elements in the head section of an HTML document that are employed by search engines.
Title, Meta Description and Meta Robots are the big 3. Although Meta Robots isn't essential to have, it's certainly able to control spider and search activity. Meta keywords is another common answer, but it would rank as a distant 4th, as our experiments show that none of the major engines will rank a page for a keyword that is listed only in the meta keywords tag.
• How do search engines treat content inside an IFrame?
The engines all interpret content in an embedded IFrame as belonging to a separate document from the page displaying the IFrame content. Thus links and content inside IFrames refer to the page they come from, rather than the page they are placed on. For SEO, one of the biggest implications of this is that links inside an IFrame are interpreted as internal links (coming from the site the IFrame content is on) rather than external links (coming from the site embedding the IFrame).
• What resource and query can you use to determine which pages link to any page on SEOmoz.org and contain the words "monkey" and "turnip"?
Use Yahoo! and search for linkdomain:seomoz.org monkey turnip.
• What action does Google threaten against websites that sell links without the use of "nofollow"?
Google's Matt Cutts has noted that pages and sites caught selling links for manipulative purposes may have their ability to pass PageRank (or other link juice weighting factors) removed.
• What is the difference between local link popularity and global link popularity?
Local link popularity refers to links from sites in a specific topical neighborhood (as identified by algorithms such as Teoma - now used by Ask.com), while global link popularity doesn't discriminate and counts all links from any site on the web.
• Why is Alexa an inaccurate way to estimate the traffic to a given website?
Because SEOmoz is 3X more trafficked than NPR...
Seriously, though, the underlying problem is that Alexa receives data from only those users who have the Alexa toolbar installed. As such, the sampling is massively skewed towards webmasters and technology buffs, who are more likely to use the toolbar than the population at large.
• Name four types of queries for which Google provides "instant answers" or "onebox results" ahead of the standard web results.
Flight searches, such as Seattle to Chicago; recipe searches such as chicken recipes; image searches such as those for Hopper paintings; stock quotes like GE stock quote and many more. Google lists them all on their features page. Of course, they neglected to mention our favorite (and I believe there a few more that aren't covered publicly).
• Describe why a flat site architecture is typically more advantageous for search engine rankings than a deep site architecture.
Flat architectures on websites allow spiders to crawl a large amount of pages without having to spider through many "clicks" or different pages to reach those links. A deep site architecture will force bots to crawl to many pages before being able to reach all of the content on a site. Flat site architecture provides three primary bonuses - first, search spiders are more likely to visit all of the content; second, the spiders are more likely to discover and index new content more quickly (as they don't have to visit as many pages to be exposed to new content); third, Page Rank and link juice is more effectively passed with fewer pages and more links rather than more pages with fewer links, helping to keep content ranking and out of the (now defunct) supplemental results.
Q: What are most famous Directories, supported by google, name some directories, what is open directory project.
A: DMOZ supported by google
Jayde, yahoo dir, sify khoj
The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. DMOZ is open directory project.
Q: Types of link Exchange, which is important and why?
A: 1 way, 2 way, 3 way, both 1 way n 2 way (reciprocal) are impt, take description frm him.
Q: Name top 10 search engines:
A: Google, Yahoo, MSN, Live, ASK, Altavista, search.com, lycos.com, hotbot.com,
Q: who decides traffics: Alexa.com
SEO Technical Interview Questions
1. Give me a description of your general SEO experience.
2. Can you write HTML code by hand?
3. What do you think of Page Rank?
4. What do you think of using XML sitemaps?
5. What are your thoughts on the direction of Web 2.0 technologies with regards
to SEO?
6. What SEO tools do you regularly use?
7. Under what circumstances would you look to exclude pages from searchengines using robots.txt vs meta robots tag?
8. What areas do you think are currently the most important in organically ranking a site?
9. Do you have experience in copywriting and can you provide some writing samples?
10. Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be stumbled?
11. Explain to me what META tags matter in today's world.
12. Explain various steps that you would take to optimize a website?
13. If the company whose site you've been workind for has decided to move all of its content to a new domain, what steps would you take?
14. Rate from 1 to 10, tell me the most important "on page" elements
15. Review the code of past clients/company websites where SEO was performed.
16. What do you think about link buying?
17. What is the difference between SEO and SEM?
18. What kind of strategies do you normally implement for backlinks?
19. What role does social media play in an SEO strategy?
20. What things wouldn't you to do increase rankings because the risk of penalty is too high?
21. What's the difference bewtween PageRank and ToolBar PageRank?
22. Why might you want to use nofollow on an internal link?
Analysis
A big part of SEO involves assessing the effectiveness of a campaign both relative to past performance as well as to competiting sites.
1. Are you familiar with web analytics and what packages are your familiar with?
2. From an analytics perspective, what is different between a user from organic search results vs. a type-in user?
3. How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?
4. What does competitive analysis mean to you and what techniques do you use?
5. If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?
6. How many target keywords should a site have?
7. How do *you* help a customer decide how to their budget between organic SEO and pay-per-click SEM?
8. You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results - how does this affect your work?
9. Why does Google rank Wikipedia for so many topics?
Industry Involvement
Is SEO just a job to pay the bills? Nothing wrong with that, but some senior positions can benefit from more enthusiasm and interest that can be measured by work done outside of the office.
1. If salary and location were not an issue, who would you work for?
2. In Google Lore - what is 'Big Daddy'? --- Google lore, company founders Larry Page and Sergey Brin
3. Do you currently do SEO on your own sites? Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?
4. What are some challenges facing the SEO industry?
5. What industry sites, blogs, and forums do you regularly read?
6. Who are the two key people - who started Google?
7. Who is Matt Cutts?
8. If you were bidding on a contract, what competitor would you most worry about?
Open-Ended
These questions are more about how an answer is given rather than the actual answer. They often scare interviewees, but with no wrong answer they're actually a good opportunity to shine.
1. Tell me your biggest failure in an SEO project.
2. What areas of SEO do you most enjoy?
3. In what areas of SEO are you strongest?
4. In what areas of SEO are you weakest?
5. How do you handle a client who does not implement your SEO recommendations?
6. Can you get “xyz” company listed for the keyword “Google” in the first page?
7. What do you think is different about working for an SEO agency vs. doing SEO in-house?
8. Why are you moving from your current position and/or leaving any current projects?
2. Can you write HTML code by hand?
3. What do you think of Page Rank?
4. What do you think of using XML sitemaps?
5. What are your thoughts on the direction of Web 2.0 technologies with regards
to SEO?
6. What SEO tools do you regularly use?
7. Under what circumstances would you look to exclude pages from searchengines using robots.txt vs meta robots tag?
8. What areas do you think are currently the most important in organically ranking a site?
9. Do you have experience in copywriting and can you provide some writing samples?
10. Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be stumbled?
11. Explain to me what META tags matter in today's world.
12. Explain various steps that you would take to optimize a website?
13. If the company whose site you've been workind for has decided to move all of its content to a new domain, what steps would you take?
14. Rate from 1 to 10, tell me the most important "on page" elements
15. Review the code of past clients/company websites where SEO was performed.
16. What do you think about link buying?
17. What is the difference between SEO and SEM?
18. What kind of strategies do you normally implement for backlinks?
19. What role does social media play in an SEO strategy?
20. What things wouldn't you to do increase rankings because the risk of penalty is too high?
21. What's the difference bewtween PageRank and ToolBar PageRank?
22. Why might you want to use nofollow on an internal link?
Analysis
A big part of SEO involves assessing the effectiveness of a campaign both relative to past performance as well as to competiting sites.
1. Are you familiar with web analytics and what packages are your familiar with?
2. From an analytics perspective, what is different between a user from organic search results vs. a type-in user?
3. How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?
4. What does competitive analysis mean to you and what techniques do you use?
5. If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?
6. How many target keywords should a site have?
7. How do *you* help a customer decide how to their budget between organic SEO and pay-per-click SEM?
8. You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results - how does this affect your work?
9. Why does Google rank Wikipedia for so many topics?
Industry Involvement
Is SEO just a job to pay the bills? Nothing wrong with that, but some senior positions can benefit from more enthusiasm and interest that can be measured by work done outside of the office.
1. If salary and location were not an issue, who would you work for?
2. In Google Lore - what is 'Big Daddy'? --- Google lore, company founders Larry Page and Sergey Brin
3. Do you currently do SEO on your own sites? Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?
4. What are some challenges facing the SEO industry?
5. What industry sites, blogs, and forums do you regularly read?
6. Who are the two key people - who started Google?
7. Who is Matt Cutts?
8. If you were bidding on a contract, what competitor would you most worry about?
Open-Ended
These questions are more about how an answer is given rather than the actual answer. They often scare interviewees, but with no wrong answer they're actually a good opportunity to shine.
1. Tell me your biggest failure in an SEO project.
2. What areas of SEO do you most enjoy?
3. In what areas of SEO are you strongest?
4. In what areas of SEO are you weakest?
5. How do you handle a client who does not implement your SEO recommendations?
6. Can you get “xyz” company listed for the keyword “Google” in the first page?
7. What do you think is different about working for an SEO agency vs. doing SEO in-house?
8. Why are you moving from your current position and/or leaving any current projects?
Thursday, April 17, 2008
Search Engine Optimizations
Introduction to seo
This document is intended for webmasters and site owners who want to investigate the issues of seo (search engine optimization) and promotion of their resources. It is mainly aimed at beginners, although I hope that experienced webmasters will also find something new and interesting here. There are many articles on seo on the Internet and this text is an attempt to gather some of this information into a single consistent document.
Information presented in this text can be divided into several parts:
- Clear-cut seo recommendations, practical guidelines.
- Theoretical information that we think any seo specialist should know.
- Seo tips, observations, recommendations from experience, other seo sources, etc.
1. General seo information
1.1 History of search engines
In the early days of Internet development, its users were a privileged minority and the amount of available information was relatively small. Access was mainly restricted to employees of various universities and laboratories who used it to access scientific information. In those days, the problem of finding information on the Internet was not nearly as critical as it is now.
Site directories were one of the first methods used to facilitate access to information resources on the network. Links to these resources were grouped by topic. Yahoo was the first project of this kind opened in April 1994. As the number of sites in the Yahoo directory inexorably increased, the developers of Yahoo made the directory searchable. Of course, it was not a search engine in its true form because searching was limited to those resources who’s listings were put into the directory. It did not actively seek out resources and the concept of seo was yet to arrive.
Such link directories have been used extensively in the past, but nowadays they have lost much of their popularity. The reason is simple – even modern directories with lots of resources only provide information on a tiny fraction of the Internet. For example, the largest directory on the network is currently DMOZ (or Open Directory Project). It contains information on about five million resources. Compare this with the Google search engine database containing more than eight billion documents.
The WebCrawler project started in 1994 and was the first full-featured search engine. The Lycos and AltaVista search engines appeared in 1995 and for many years Alta Vista was the major player in this field.
In 1997 Sergey Brin and Larry Page created Google as a research project at Stanford University. Google is now the most popular search engine in the world.
Currently, there are three leading international search engines – Google, Yahoo and MSN Search. They each have their own databases and search algorithms. Many other search engines use results originating from these three major search engines and the same seo expertise can be applied to all of them. For example, the AOL search engine (search.aol.com) uses the Google database while AltaVista, Lycos and AllTheWeb all use the Yahoo database.
1.2 Common search engine principles
To understand seo you need to be aware of the architecture of search engines. They all contain the following main components:
Spider - a browser-like program that downloads web pages.
Crawler – a program that automatically follows all of the links on each web page.
Indexer - a program that analyzes web pages downloaded by the spider and the crawler.
Database– storage for downloaded and processed pages.
Results engine – extracts search results from the database.
Web server – a server that is responsible for interaction between the user and other search engine components.
Specific implementations of search mechanisms may differ. For example, the Spider+Crawler+Indexer component group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources. However, the components listed are inherent to all search engines and the seo principles are the same.
Spider. This program downloads web pages just like a web browser. The difference is that a browser displays the information presented on each page (text, graphics, etc.) while a spider does not have any visual components and works directly with the underlying HTML code of the page. You may already know that there is an option in standard web browsers to view source HTML code.
Crawler. This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine.
Indexer. This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.
Database. This is the storage area for the data that the search engine downloads and analyzes. Sometimes it is called the index of the search engine.
Results Engine. The results engine ranks pages. It determines which pages best match a user's query and in what order the pages should be listed. This is done according to the ranking algorithms of the search engine. It follows that page rank is a valuable and interesting property and any seo specialist is most interested in it when trying to improve his site search results. In this article, we will discuss the seo factors that influence page rank in some detail.
Web server. The search engine web server usually contains a HTML page with an input field where the user can specify the search query he or she is interested in. The web server is also responsible for displaying search results to the user in the form of an HTML page.
2
This document is intended for webmasters and site owners who want to investigate the issues of seo (search engine optimization) and promotion of their resources. It is mainly aimed at beginners, although I hope that experienced webmasters will also find something new and interesting here. There are many articles on seo on the Internet and this text is an attempt to gather some of this information into a single consistent document.
Information presented in this text can be divided into several parts:
- Clear-cut seo recommendations, practical guidelines.
- Theoretical information that we think any seo specialist should know.
- Seo tips, observations, recommendations from experience, other seo sources, etc.
1. General seo information
1.1 History of search engines
In the early days of Internet development, its users were a privileged minority and the amount of available information was relatively small. Access was mainly restricted to employees of various universities and laboratories who used it to access scientific information. In those days, the problem of finding information on the Internet was not nearly as critical as it is now.
Site directories were one of the first methods used to facilitate access to information resources on the network. Links to these resources were grouped by topic. Yahoo was the first project of this kind opened in April 1994. As the number of sites in the Yahoo directory inexorably increased, the developers of Yahoo made the directory searchable. Of course, it was not a search engine in its true form because searching was limited to those resources who’s listings were put into the directory. It did not actively seek out resources and the concept of seo was yet to arrive.
Such link directories have been used extensively in the past, but nowadays they have lost much of their popularity. The reason is simple – even modern directories with lots of resources only provide information on a tiny fraction of the Internet. For example, the largest directory on the network is currently DMOZ (or Open Directory Project). It contains information on about five million resources. Compare this with the Google search engine database containing more than eight billion documents.
The WebCrawler project started in 1994 and was the first full-featured search engine. The Lycos and AltaVista search engines appeared in 1995 and for many years Alta Vista was the major player in this field.
In 1997 Sergey Brin and Larry Page created Google as a research project at Stanford University. Google is now the most popular search engine in the world.
Currently, there are three leading international search engines – Google, Yahoo and MSN Search. They each have their own databases and search algorithms. Many other search engines use results originating from these three major search engines and the same seo expertise can be applied to all of them. For example, the AOL search engine (search.aol.com) uses the Google database while AltaVista, Lycos and AllTheWeb all use the Yahoo database.
1.2 Common search engine principles
To understand seo you need to be aware of the architecture of search engines. They all contain the following main components:
Spider - a browser-like program that downloads web pages.
Crawler – a program that automatically follows all of the links on each web page.
Indexer - a program that analyzes web pages downloaded by the spider and the crawler.
Database– storage for downloaded and processed pages.
Results engine – extracts search results from the database.
Web server – a server that is responsible for interaction between the user and other search engine components.
Specific implementations of search mechanisms may differ. For example, the Spider+Crawler+Indexer component group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources. However, the components listed are inherent to all search engines and the seo principles are the same.
Spider. This program downloads web pages just like a web browser. The difference is that a browser displays the information presented on each page (text, graphics, etc.) while a spider does not have any visual components and works directly with the underlying HTML code of the page. You may already know that there is an option in standard web browsers to view source HTML code.
Crawler. This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine.
Indexer. This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.
Database. This is the storage area for the data that the search engine downloads and analyzes. Sometimes it is called the index of the search engine.
Results Engine. The results engine ranks pages. It determines which pages best match a user's query and in what order the pages should be listed. This is done according to the ranking algorithms of the search engine. It follows that page rank is a valuable and interesting property and any seo specialist is most interested in it when trying to improve his site search results. In this article, we will discuss the seo factors that influence page rank in some detail.
Web server. The search engine web server usually contains a HTML page with an input field where the user can specify the search query he or she is interested in. The web server is also responsible for displaying search results to the user in the form of an HTML page.
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